ARMY STRONG AND BEYOND
I've been fortunate to work on the U.S. Army account since McCann won the business in 2005. As the son of two Department of the Army civilians (one a Viet Nam vet) and grandson of two WWII veterans, I'm proud to have had the opportunity. The productions are huge, the tanks and helicopters are mind-blowing and the Soldiers are really great people.
An epic anthem TV spot launched the Army's new tagline -- ARMY STRONG. Creating it was a weeks-long production shot on four Army installations across the country.
I also had the pleasure (?) of going to real U.S. Army Mini Boot Camp at Ft. Jackson, SC. They call it 'Mini' because it's shorter -- only 7 days -- but as any Drill Sergeant will tell you, they weren't letting us outta there without a taste of the real deal. You have no idea how long 7 days in South Carolina can be.