DENTYNE FOLLOWS FOOD.
Foodie culture is booming, people eat adventurously every day. Thankfully Dentyne follows food with fresh breath. Which got us thinking - what might that look like in the real world?
So we created The Dentyne Follows Food Truck. We then called the most iconic food-on-wheels, The Wienermobile, to drive around NYC as we followed close behind. We shot video of the stunt, and lucky bystanders posted the scene on their Twitter and Instagram accounts.
We used the footage on social to promote the Dentyne Follows Food Tour. A Summer-long road trip that had our beloved truck visiting Food Festivals across the country, encouraging foodies to eat boldly, then providing free Dentyne to give them fresh breath, no matter what they'd spent the day chowing down.