DENTYNE FOLLOWS FOOD.
Foodie culture is booming, people eat adventurously every day. Thankfully Dentyne follows food with fresh breath. Which got us thinking - what might that look like in the real world?
We created the Dentyne Follow Food Truck and reached out to the most iconic food-on-wheels we could think of - The Wienermobile. They agreed to play along! We invited them to drive around NYC, as we followed closely behind. Our stunt showed up all over Twitter and Instagram. We did the same with several local food trucks, and edited the footage into videos which were tagged to remind foodies to keep an eye out for the Dentyne Follow Food Truck as it travelled to food festivals across the country all Summer long.