water fountain MAGICALLY
answers ANY question
Behold the all-knowing, wisdom-dispensing 'Fountain of Electrolytenment'. A first-of-its-kind, magically-interactive water fountain.
Visitors would hold the glowing orb and ask the Fountain a question -- then receive their answer spelled out in sheets of water that fell like a waterfall.
The fountain attracted 35,000 visitors and sprayed over 20,000 answers. It was part of a fully integrated campaign created for the launch of Nestle Waters' Resource bottled water.